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Hotseat - Chris Moore

848_hotseat- with Chris Moore

Breweries Unlimited Sales and Marketing Manager Chris Moore gives us insight into his world in this week's Hot Seat.

Who is Chris Moore?

I am a hard working family man who enjoys his life to the fullest. I met my wife Christine here in St. Maarten and we have been married for 24 years.

Where were you born and why did you move here?

I was born in Bournemouth, England. I arrived in St. Maarten in 1990 and have not regretted one minute of it. I originally came to help with a family business, but ended up working in Mullet Bay until Hurricane Luis stopped me.

Where were you educated, and what did you study?

I was educated in the UK and left school at age 15 to start working in a shoe shop.

How did you end up at Breweries Unlimited?

I started working for Breweries Unlimited in 1999 and have been here ever since.

I started as a delivery driver and grew through the ranks learning all aspects of the business and landed my current position when it became available in 2007.

What do your tasks include?

My tasks are wide and varied, but include leading the sales team, organising and executing many promotions all over the island, as well as assisting in the day-to-day running of the company. Also when necessary, I still go on deliveries and help out my team wherever is needed.

What differentiates you from other marketing managers in the field?

My approach is different because I have focused mainly on the local population. Of course, tourists are a large part of our customer base, but the resident population is here year round and is most important in my opinion. I have done many small local events including domino competitions, karaoke nights, local calendars and beauty pageants, to name a few. I also sponsor local soccer, baseball and basketball teams and I sponsored our new Senior Carnival Queen.

How do you think you contribute to a better society via your position?

I think because I have made my life here and have no desires to ever leave and for the aforementioned reasons of putting St. Maarten first in my professional efforts.

What are some of the challenges you encounter?

The biggest challenge is collecting outstanding payments from many businesses, but that's a challenge worldwide I'm sure. I have a great sales team who does an awesome job.

What do you like most about the product you sell?

Presidente is a really good beer. It's made fresh in the Dominican Republic weekly and is actually the freshest beer here on the island.

You're around beer all the time. Does this give you a chance to rest as work is everywhere (beaches, boats, events, home)?

Yes, I do get to rest, but obviously on a small island like this, I do get asked work-related questions when I am out socialising, but that's ok; it's all part of it. Usually, I would make a date to go back and follow up when I'm working.

What do you like best about the job?

I get to live and work in a place I love with a great team around me. My job is not 9:00 to 5:00, and sometimes it could mean sitting with a customer/friend having a beer. Now that can't be bad.

What's your most popular drink (most sold)?

Presidente 12oz bottles.

What is your (personal) preferred drink? Beer or wine?

I prefer an ice-cold Presidente usually. It is very tasty and refreshing, but I also enjoy a good Chianti when I dine out.

What is your dream holiday venue?

Tuscany. I went there two years ago and can't wait to visit again.

How do you think the business climate can be improved in St. Maarten for establishments like Breweries Unlimited?

I really don't know, I think it's pretty okay as it is at the moment.

What message do you have for youngsters who want to follow in your footsteps?

That's simple. The same thing I have told all of my four children - stay in school and get your education. Do the best you can and don't be led astray by your peers. Your future is in your hands, stay humble and honest.

What else are you involved in outside of Breweries Unlimited?

Nothing really. Most of my time is with my family and friends when I'm not working.

Where do you see yourself in 10 years?

Hopefully as General Manager of where I currently am.

Since Father's Day is coming up, what is your approach to fatherhood and what are the best aspects of being a father?

I believe the most important thing you can do for your children is to give them time and I enjoy every aspect of being a dad, watching them grow and succeed with all the bumps along the way. I have been truly blessed with my two daughters and two sons.


I enjoy dining out with my family, having a beer or two with my friends and playing PlayStation with my 13-year-old son on weekends – although he generally wins! I love watching movies also and listening to music.

Pet peeve?

Ignorant and rude people. Manners cost nothing.

Philosophy on life?

Live life to the fullest, never forget where you came from and stay humble.

Favourite quote?

Don't really have one you can print!

What's your favourite type of music?

I like all types of music, my collection is wide and varied, but my favourite is British heavy rock. My favourite bands are Saxon, Whitesnake, Iron Maiden and AC/DC.

If you could ask any three persons (dead or alive) to a dinner party, who would they be and what would you cook for them?

My Gramps, Elvis and John Candy. We'd have a good singalong, have a great laugh, and I would cook roast beef and Yorkshire pudding for u