Tuesday, Apr 25th

LATEST:
You are here: Islands Islands News Marketers gathering participants for Vakantiebeurs representation

Marketers gathering participants for Vakantiebeurs representation

PHILIPSBURG/UTRECHT--Two marketing professionals are in the process of garnering private business support and participation to represent St. Maarten’s tourism product at Vakantiebeurs, the largest tourism tradeshow in the Netherlands. Unlike all other Dutch Caribbean islands, St. Maarten has not been represented at the tradeshow for the past two years.

The initiative-takers, Margaretha van Hemmen and Cheryl Lambooy-Williams, have already laid the groundwork, reserved a spot and say they plan to make a big impact in making the destination visible again with a “Caribbean Luxury” theme aimed at attracting high-end Dutch tourists.

Island-hopping to neighbouring islands will be showcased as a unique product feature, as will activities such as shopping, sailing, yachting, dining and golfing. They are encouraging businesses to get behind the project and benefit from the significant marketing exposure.

Travel aficionados and tourism professionals flock to the yearly exhibition to gather inspiration, leaving with visual impressions and promotional materials.

The last edition, the 45th tradeshow, recorded 117,063 visitors. This year’s theme is “You’d swear you’re there already” and the event will run January 12-17, 2016.

Businesses can sign up to participate with the local marketers until October 31 and a minimum amount of participation is needed to keep the spot secured. According to the packages available, about eight to 10 participating businesses would be needed. Applicants from neighbouring islands are also welcome.

The two marketers then will reach out to hospitality students in the Netherlands, preferably from St. Maarten, who will join them in hosting at the 100-square-metre exhibition booth, dubbed the “Caribbean Luxury Lounge.”

The exhibition lounge will have a video wall featuring promotional material, offer a raffle and feature entertainment, including musical performances by Orange Grove and Glennis Grace, a fashion show, a live chef demonstration and a cocktail master class. A luxury raffle also will be held for the consumers.

Participating companies will have their promotional material made available, have full-page features on the tailor-made Caribbean Luxury Club website and media coverage in Dutch print and online media.

Dedicated brand ambassadors, floor space including options to place furniture, video showcasing and access to a collected client e-mail database are available, depending to an extent on which package is chosen.

The most basic package is US $500, and bronze, silver, gold and platinum packages are available, running from $1,500 to $10,000.

A presentation with booth and exhibition blueprint, Dutch source-market figures, impressions of the last Vakantiebeurs, detailed pricing and packages has been prepared for interested businesses, available at www.quickandeasyweb.com/exhibition .

Van Hemmen is currently a freelancer specialising in online marketing. She studied Interior and Commercial Design, and has worked previously in advertising and for the Dutch Tourism Board NBTC.

Lambooy-Williams’ background is in marketing, strategy and public relations. She has worked for the St. Maarten Hospitality and Trade Association (SHTA) and Budget Marine, amongst other organisations.

The St. Maarten Tourist Bureau has not responded to The Daily Herald as to whether it will participate, but tourism representation company Interreps, which represented destination St. Maarten in the Benelux (Belgium, the Netherlands, and Luxembourg), including at Vakantiebeurs between 2008 and 2013, no longer does business with St. Maarten since dealings came to a disappointing end and its contract was not renewed last year.

All other Dutch islands, as well as the Dominican Republic and Cuba, for example, have been represented at Vakantiebeurs in recent years.

Image
St. Maarten midday Weather Forecast for Saturday
Saturday, 17 October 2015
DATE ISSUED: Saturday, October 17, 2015 @ 12:00 LST (16:00 UTC) VALID UNTIL: Sunday midday (12:00... Read more...
Image
SHTA poll: Businesses want anti-ship-jumping legislation
Saturday, 17 October 2015
Click here for SHTA graph pdf PHILIPSBURG--The St. Maarten Hospitality and Trade Association... Read more...
Image
Dominica’s tourism sector ready to welcome visitors after TS Erika
Friday, 16 October 2015
ROSEAU, Dominica--“Dominica is open for business and ready to welcome visitors to its shores.”... Read more...
Image
Reparations Committee: Withdraw Queens’ names from Suriname’s highest mountains
Thursday, 15 October 2015
PARAMARIBO--Suriname’s National Reparations Committee NRCS has filed a request with President... Read more...
Image
Ex-US House Speaker Hastert to plead guilty in hush-money case
Friday, 16 October 2015
CHICAGO--Former U.S. House Speaker Dennis Hastert is expected to plead guilty in a hush-money case... Read more...
Image
Hillary Clinton to 'look hard' at Julian Castro as possible VP pick
Friday, 16 October 2015
WASHINGTON--Democratic presidential contender Hillary Clinton won the backing of Housing and Urban... Read more...
Image
Half a million Yemen children face severe malnutrition
Friday, 16 October 2015
GENEVA--More than half a million children in Yemen face life-threatening malnutrition as a risk of... Read more...
Image
Modi to open 70-year-old files in challenge to Gandhi dynasty
Friday, 16 October 2015
NEW DELHI--Prime Minister Narendra Modi says he will seek to unravel one of India's most enduring... Read more...
Image
Cuba in cash crunch due to low commodity prices, Venezuela woes
Friday, 16 October 2015
HAVANA--Low commodity prices, a drought at home and Venezuela's economic crisis have created a cash... Read more...
Image
Apple's newest courtroom foe is patent-savvy university
Friday, 16 October 2015
NEW YORK--As a veteran of the global smart phone wars, Apple is used to courtroom battles with... Read more...
Image
Focus needs to be on fighting crime & helping unemployed
Friday, 16 October 2015
Dear Editor, With all of the political situation on the island, we can't lose focus on some of the... Read more...
Image
Had enough
Friday, 16 October 2015
Dear Queenie, My brother died years ago but his widow stayed close to our family. Eventually she... Read more...
Image
RBC St. Maarten Little League School Tournament
Saturday, 17 October 2015
Sister Marie Laurence defeated Leonald Conner in the RBC St. Maarten Little League School... Read more...
Image
Nadal trounces Wawrinka, Djokovic tames Tomic
Friday, 16 October 2015
CHINA-- Former world number one Rafa Nadal displayed more signs of a return to top form with a... Read more...
Image
Junk shop photo spurs quest to confirm Billy the Kid image
Friday, 16 October 2015
DENVER--For the $2 he spent to buy three old photographs, Randy Guijarro may have hit the mother... Read more...
Image
Few signs of improvement for NBA star Odom after collapse
Friday, 16 October 2015
LAS VEGAS--Pro basketball and reality TV star Lamar Odom spent a third day hospitalized on... Read more...
Image
Bruney cruises into retirement
Friday, 16 October 2015
~ After three decade in cruise industry ~   By Alita Singh   Frank Bruney has seen tiny... Read more...
Image
ALL HANDS ON DECK, WE MADE IT!
Friday, 16 October 2015
~ Fair Transport Sailing Vessel Nordlys is launched ~   St. Maarten has been graced by the... Read more...
Editorial - Anybody’s guess
Saturday, 17 October 2015
Governor Eugene Holiday has decided to seek legal clarity on the current constitutional impasse.... Read more...
Editorial - Time is up
Friday, 16 October 2015
With so much ongoing constitutional turmoil, the fact that more than 100 people attended the... Read more...
Image
Saturday Oct. 17, 2015
Friday, 16 October 2015
Image
Friday Oct. 16, 2015
Friday, 16 October 2015
Notices October 16
Friday, 16 October 2015
General Meeting St. Maarten Professional Softball Association (SMPSA) general meeting for the... Read more...
Notices October 15
Thursday, 15 October 2015
General Meeting S.M.P.S.A. general meeting for the softball season 2016 will be held at Sundial... Read more...